International Society of Search Engine Optimizers

Why certification:

• Credibility
• Justification

Why go with a certified SEO:

• Base skillset verification
• Documentation proving skillset
• SEO is THE MOST IMPORTANT THING FOR A BUSINESS WEBSITE
• Anyone can claim to be an SEO and charge you 40k for advice...with no guarantee or you can trust your future to a certified professional

Why ISOSEO:

• The only global certification authority

Testing

• 100 questions in 10 categories; Multiple choice; Must achieve 80% to pass
• 4 versions of the test updated yearly
• Keyword manipulation theory
• Keyword research
• Basic HTML and link building
• Usability of your websites
• Website copyright
• Code to text ratio
• Pagerank
• Search engine technology
• Black hat/white hat rules
• Ethics